What it is
Roofr bundles the tools a roofing company runs on: measurement reports, an instant estimator for websites, proposals, invoicing, and a lightweight CRM. It aims to replace several point tools with one subscription.
For a small roofing shop that has outgrown spreadsheets, it is a sensible operational home base.
Why it ranks here
- Measurements, proposals, and CRM under one login
- Website instant-estimator widget helps qualify inbound leads
- Predictable subscription pricing for growing teams
- Built specifically for roofing rather than adapted from another trade
Pros & cons
Pros
- Good value as an operations bundle
- Easy onboarding for small crews
- Instant estimator is a nice lead-qualifier
Cons
- Measurement reports take 2–6 hours — not a live-call tool
- Best features sit behind $89–149/mo subscriptions
- Roofing only; other trades need something else
Pricing
A free plan with per-measurement pricing (around $19), then subscriptions from about $89–149/month.
Who it’s for
Roofing companies that want one system for measurements, proposals, and job tracking.
Who should skip it
Multi-trade businesses, and anyone selling live on inbound calls.
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